It all started with a phone call from a listener.
Pat O’Neill: “It was Christmastime 1990 or 1991. A woman was calling about a song or contest. She happened to mention how tough the holidays were for her, and that she was unable to afford a decent winter coat. And then she began to cry. We talked for a few more minutes and got her phone number. After our show, we called a clothing advertising client, explained the situation and arranged to get a winter coat. The next day we called the woman on-air and surprised her with some good news. She was thrilled with the coat, but my recollection is that she was even more pleased by a simple positive gesture. The next year we made a few more calls, then generous Magic 98 listeners began contributing money. It’s very gratifying to realize that thousands of people over the years have benefited from the Holiday Wish program!”
Holiday Wish is back for another year in 2016, another year of helping area families who are having a tough time because of job loss, a family illness, or any reason at all. Support comes from generous sponsors:
- Schoepp Motors
- TDS
- Verona Vision Care
- Don’s Home Furniture
- Thompson Investment Management
- La Z Boy of Madison
We’re also grateful for the support of Magic 98 listeners each year during our Holiday Wish fundraiser. This year’s event will be on Friday, December 9, from 7AM til 7PM. Watch this page for more details about the Holiday Wish fundraiser.
You can make a donation to Holiday Wish right now–no need to wait–if you click here.
Holiday Wish has a couple of very specific rules. Here they are:
- To nominate yourself or someone you know for Holiday Wish, send a letter explaining the nominee’s current situation. Also please include the following information for both yourself and the person you are nominating: name, full mailing address, and daytime phone number.
- Your Holiday Wish letter must contain the information specified above and be received by no later than Tuesday, December 13, at noon to be eligible for consideration. Email and fax entries will not be accepted. Send your letter to Magic 98 Holiday Wish, 730 Rayovac Drive, Madison, WI 53711.
Holiday Wish checks will be sent to recipients after December 13.
If you, your business, or your employer would like to donate services or gift cards for Holiday Wish, inquire here.
Listen for Holiday Wish phone calls on the Magic 98 Morning Show beginning soon. If you miss hearing a call, you’ll be able to hear them when you visit this page.
Thanks for being part of Magic 98‘s Holiday Wish!
