Lola Young goes for sensory overload in the Dave Meyers-directed video for her new single, “One Thing.”
“It’s a song that on first listen sounds like I’m talking about one thing. Sex. Which I am, of course,” Lola says of the new track. “However, sex in itself is never about one thing.”
In the clip, Lola faces off against a guy in a boxing ring and gets bloody, harasses a guy on the street, cozies up to another guy on a motorcycle and makes out with a blowup doll with her face on it. All this is intercut with videos of people eating various foods — noodles, watermelon, candy apples, cream cake — in an extremely ‘Messy’ manner, pun intended.
“I wanted to make a song and music video that is thought-provoking and highlights sex being both a fun and light thing, not always meaningful, as well as showing how gender roles can be reversed,” she explains.
In the song, Lola sings, “Everybody wants to know ya/ But me, I only want one thing/ I don’t even want your number/ Don’t care if you got another/ ‘Cause tonight, I’m your only lover/ and I’ma give you that one thing.”
On Instagram, Lola writes, “i wanted to highlight that a woman’s character can be sexy and fun free cheeky and self deprecating all at the same time. This video is everything i wanted it to be and more. It’s almost like an alter ego of mine got dropped in an alternate universe … GO WATCH enjoy it, laugh to it and dance freely to it.”
Lola has promised that a new album is coming as well, but there aren’t any details on that just yet.
(Video contains uncensored profanity.)
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